Creating an Interactive Map Using Charting Software

While surfing the web one comes across various types of maps and charts – displayed on websites, but not all look attractive. It has been found that surfers like websites which are graphic intensive, this is because – most people tend to seek entertainment on the web. Additionally, it is the way of presentation which makes a website popular. Therefore, simply adding graphics does not help in boosting a website’s popularity.

Realizing the importance of presentation, webmasters do pay a lot of attention to the layout and design of a website..However, when it comes to displaying charts – they tend to put up dull looking static charts, thereby making the web page or at least a section of it seem extremely monotonous. It must be noted, that compromising on the quality of data visualization may lead to loss of traffic. Things can be made more pleasant, simply by incorporating interactivity in charts, and this can be achieved by means of a charting software.

Charting software can add a fun element to charts by reducing the dullness. The software can help users visualize data graphically – through charts and maps. Furthermore, charts and maps generated by means of a charting software – are highly customizable and can be made interactive. Data visualization in form of maps is especially appreciated by users as it makes data accessible in a very interesting manner. A great thing about data-driven maps is that they are sensitive to mouse gestures and therefore provide and interactive experience to users. Google maps are an excellent example – they are popular due to interactive features like zoom, drill-down etc.

Interactive charts and maps have been known to be helpful in business planning. Here are some helpful business applications of real-time charts and maps:

1. Budget planning using maps for visualizing location-wise expenditure..

2. Using maps in executive dashboard for obtaining a geographical distribution of the companies business activity.

3. Displaying maps on Company website to help clients find the location of its offices all over the world.

4. Using maps for global competitor analysis.

5. Presentation of global consumer survey.

6. Monitoring key functions such as; manufacturing and sales.

As the web is evolving many companies are coming up with powerful charting software to help you in building your own custom interactive maps for your business.